Dec 05

Choosing the Right Running Shoes

Nike Air Max FI

Many runners may be wearing the wrong shoes for their particular stride or the right shoes that were chosen for the wrong reasons, according to a new scientific review about running shoes and injury risks.

The study helpfully concludes that there is a reliable, scientifically valid way for each of us to pick the right running shoes, but it’s so simple that most of us ignore it.

The connection between running shoes and running injuries is surprisingly controversial and, from a scientific standpoint, unsettled.

Most of us who run have heard that we should choose our shoes based, for the most part, on two broad technical criteria.

The first is whether and how much our foot pronates, or rolls inward as we land. Orthopedists, coaches and runners long have believed that over- or under-pronation contributes to the risk of running injuries and should be controlled using particular types of shoes.

More recently, impact force, or the pounding that we experience with each stride, has also been getting plenty of attention, especially in relation to barefoot running and the question of whether we should wear shoes at all. Some barefoot-running proponents claim that running without shoes or in minimal, slipper-like models somehow changes impacts and substantially reduces the risk for injuries.

But Benno Nigg, the lead author of the new review, and his colleagues were skeptical. An emeritus professor of kinesiology at the University of Calgary in Canada and one of the world’s foremost experts on biomechanics, Dr. Nigg wondered whether science really supports the idea that the right shoes can alter and fix someone’s running form and lessen injuries.

So for the new review, which was published last week in The British Journal of Sports Medicine, Dr. Nigg

Sep 28

10 Tips For Buying Shoes That Fit Perfectly

Do you know what size shoes you wear? Chances are your answer to that question will depend on the season, the style of shoe, or the brand of shoe. But why?

There are two major reasons for this phenomenon. First of all, our feet change size with age; the shoe size that you wore ten years ago might not be the right size anymore, even if you are familiar with the brand. The other reason, which is the biggest difficulty for most people, is that shoe manufacturers use different measurements and molds, depending on the sizing for that country or brand. You probably wear a different size of American running shoe than you do in an Italian leather high heel. Size charts aren’t always accurate between different brands. So how can you be sure to get shoes that fit perfectly, without being in pain or disappointed?

Here are a few tips for buying shoes that fit perfectly:

• Measure your feet. This may seem obvious, but always try shoes on at the store and ask the clerk to measure your feet. Most shoe shops have a tool for measuring feet to the millimeter. This way, you know exactly how big your feet are, and you can use this to compare with size charts for different brands. This can be very useful when purchasing online. Many shops won’t take a return for shoes that have been worn, and you don’t want to get stuck with a pair of ill-fitting, painful shoes that you won’t wear!

• Let your feet swell! Feet tend to swell after walking on them all day—especially after a day of shopping. Save your shoe shopping and foot measuring for the end of the day when your feet are likely to be slightly larger. This will help ensure you

Sep 07

10 Tips on How to Clean Your Sneakers

Typically this time of the week our guy DeadstockNYC comes through with some hilarious sneaker memes. This week we are flipping the script and Deadstock is giving you some tips on how to clean up your favorite kicks that got beat up at the club last night. Click through the slides and follow the instructions closely – you might be able to get those Henny stains out of your Dunks.

 

 

Laces

Laces need just as much care as anything else, if you have white laces normal wash on cold (if washing in a machine, place in either a pillowcase or a “Bra wash bag” for women’s delicates).

Insole Odor

The most ‘funked’ up part of the shoe needs love to, sometimes it’s a basic airing out – if excessive remove them & store in an enclosed box with baking soda to eliminate the odors.

Suede

Yes we know, don’t get it wet. Luckily, since most sneakers are massed produced they are easy to clean. A quick and easy under $10 solution is a suede eraser and brush (easily found online or at most “shoe” stores. The eraser allows you to ‘rub’ out stains and water spots while revitalizing the suede. Upon completion you brush away excess eraser dust.

Outsole

I personally use a 70% eco-friendly dish soap solution & 30% purified water to clean myoutsoles. First wet with a spray bottom, scrub with a brush, and then scrub soap with dish soap dispenser brush until clean. (pictured). Re-spray to remove dirt and grime – then towel or blow-dry (on cold). Always brush with the lines of your shoes respective sole. I also keep a small set of “tools” actually an iPhone tool kit to get hard to reach areas.

Apr 04

Tips on Wearing in a New Pair of Shoes

Slipping your feet into a pair of your favorite, well-worn shoes is a great feeling. If a shoe is really comfortable you will not even feel like you are wearing anything. This is most true for sneakers and running shoes. Because new shoes can lead to blisters, athletes prefer to wear shoes that have already been worn when in competition.

You will realize that you need new shoes eventually. Although some kinds of shoes don’t actually require breaking in, nearly all shoes made out of leather and you have to wear them several weeks before they actually feel comfortable. There are some innovative tips that help to speed up the breaking-in process.

First things first: it is important to ensure that shoes fit your feet correctly when you are purchasing new shoes or footwear. They won’t feel good no matter how much you try to break them in without following these steps. The shoes should have no more than 0.5 inch of clearance between your toes and the end of the shoe. The heel joint is where the back part should reach, also with just the right height. If it is too low at the back, it will not feel good for you to be able to walk in.

Conditioning the hide. The leather on your new set of shoes can be softened by walking around in them. There are a few pieces of the shoe that will loosen up, of course this is dependent on your own unique walking habits. If you wet newspaper or paper towels and stuff them inside the upper of the shoe for a few hours, the softening process will be accelerated. In order to relax the parts of your shoes that bend while taking steps, take them in your hands and pull them back and forth at

Mar 30

Sneaker Shopping Secrets

It’s no wonder that a lot of men and women just prefer wearing sneakers than any other footwear out there. On the other hand, men and women in sports probably need sneakers to wear on and there are more secrets to it than just simply wearing those ones from the top brands such as preventing you from injuries. But just because you live an active lifestyle doesn’t mean you need to forgo style all together. You can choose your next pair of sneakers based on looks or designs, but to prevent injury, you need to look and rely on other features- like good support.

Buying smart on men and women sneakers is really important as to avoid waste of time and money. For smart buyers, here’s the tip and what you need to look for:

1. Lace them up

Skip styles with laces that start behind the toes. They tend to squeeze the forefoot. Laces that start behind the widest part of the foot are much better.

2. Read Labels

Fit and feel is the best gauge, but knowing the best shoe types can help such as motion control- sturdy arch to prevent inward foot rolling, best for big runners, stability- firm arch, fine for most people, and neutral cushioning- flexible arch for shock absorption, best for high arches.

3. Pay Less

Don’t pay premium prices for shoes unless you want cool features or have special needs.

4. Test-drive them

The best way to shop is late in the day when feet are at their biggest. But when trying to fit, don’t just stand there. On a carpeted surface, walk, run, or jump to judge shock absorption.

When it comes to shoes/sneakers, there is really no right or wrong way of having one. It’s all about what fits your lifestyle and personality. Some will depend on what kind of statement

Mar 22

Tips to Choose the Best Basketball Sneakers

The Basketball is a game of dynamism which involves the brilliant combination of quick thoughts and actions. The sport has got its own challenges and demands sharp intelligence of the players. The players can enhance their style when they have proper practice and the style can still be enhanced with the best basketball shoes. So what are the best features of the basketball shoes that add to the players’ performance? Are you searching for the answer? Get stuffed with the best features of the basketball sneakers and add the superb on to your shopping cart with this article.

TIPS TO CHOOSE THE BEST:

1. The first important point is the fit of the sneakers to your feet. The excellent fit of the shoe enables you to perform hard and quick movements and thus makes you to perform wonders in the game.

2. Prefer the basketball sneakers with the upper made of fine leather, mesh, nylon and synthetic as they give more breath ability to your feet and keep you comfortable during the play.

3. Choose basketball sneakers with the padded insole as they give excellent cushioning and flexibility to your feet. The EVA mid sole gives good cushioning and equal distribution of your body pressure from toe to heel. They give appropriate shock absorption and thus increase your mobility during the play.

4. The outsole of the sneakers plays a vital role in giving the grip during the gait. Outsoles of the herringbone pattern give the maximum comfort and traction on the court.

5. The closure systems are responsible for the foot hugging fit of the basketball sneakers. The lacing systems, zippers and the Velcro straps are the different types of available closure systems. They provide the maximum fit and support to the feet.

6. There are different types of basketball sneakers such as high-top, low-top and

Mar 14

Few Tips On How To Find The Ideal Sport Shoes

Wear Your Sports Socks

When buying sport shoes for men, wear the socks that you wear when training, running or sporting. The sock thickness makes a huge difference to the fit and feel of your shoes, especially when your feet swell in heat.

Select Appropriate Shoes For Particular Terrain

It is very important to consider the type of terrain you will be using your sport shoes for men on. If you are usually running off-road, road shoes with raised heels are not a good choice, as they can be unstable. Or, a pair of sports shoes with deeply studded outsoles are not comfortable on a runway, because the studs will press the soles on your feet.

Expensive Shoes May Not Always Be Good For You

Never buy shoes just because they are expensive and made from a world-known shoe brand. The most expensive sport shoes for men are not always suitable for your feet. Don’t think that the high price buys you an extra protection for your ankles or provide you more running kilometers. The price might be important, but not every pair of shoe is suitable for your feet.

Go By Fit, Not The Size Stamped On The Shoe Box

Most recreational sportsmen buy shoes according to the size stamped on the box, but this is wrong. Some men may need one or two sizes bigger models for sports than the street shoes, since slightly larger shoes are more comfortable for sports and running. Go for the best fit, regardless of the size you usually wear and the one included on the box.

Ensure Extra Room For Your Toes

Speaking of comfort, you should definitely consider some extra room for your toes, since your feet tend to swell during sports. During the fitting, stand up wearing the shoes to see how much room you have in the front

Mar 07

Shopping Tips For Kids Sneakers

Choosing the right pair for your kid among various models can be a difficult task sometimes. As a parent, you must be alert and conscious when shopping for kids sneakers, as picking the wrong pair can definitely affect the growth of your kid’s feet. To make this difficult task a lot easier, here are some tips on how you should shop for your kid’s footwear. In reality, choosing is just like picking women’s shoes, especially womens high top sneakers.

When shopping for kids sneakers, make sure to opt for the store that specializes in sneakers for kids and with sales persons that can provide you the right information when it comes to sneakers.
Instead of spending money on different shoes for different occasions, look for a pair of sneakers that can be used anytime. You can easily find a comfortable pair for your kid that he/she can use almost anywhere or anytime he/she needs to.
Your kid’s feet should be measured properly, especially when you are shopping for footwear without them. Taking proper measurements is necessary to make sure that you are getting the right pair. Remember that sneakers that fit snugly on your child’s feet can cause discomfort after spending a day wearing them.
When shopping for kids sneakers, make sure that you give an allowance of at least a few centimeters to allow their little toes to wiggle freely and prevent discomfort.

Avoid buying a pair that is too big for your child thinking that his/her feet will grow faster. Wearing sneakers that are too big can cause your child to trip and this can also result to various foot problems.
Make sure that the footwear fits properly in the heel and that it is not causing any discomfort.
When shopping for kids sneakers, comfort should be the first thing

Mar 01

5 tips to enjoy your party shoes

TIP 1: For a festival go for flat shoes, preferably waterproof (just in case). I would even recommend tennis shoes so

your feet will be covered when they will get crushed by the crowd.

TIP 2: Use shoes you won’t be afraid to throw in the washing machine or in extreme case in the trash. There are many dangerous substances at a festival that will in 90% of cases be on your sneakers; beer, mud, pee (after visiting the “toilets”), and many unidentified things.

TIP 3: For a club the heels look and feel better but after midnight, to avoid turning in a nasty pumpkin bring classy pumps (Butterfly Twists). Many are available in commerce that can fit in almost any purse.

So if you don’t want to wear them during the party and you will endure the pain, you could at least use them to go home (or another place) with dignity and not walking and moaning like a wounded deer.

TIP 4: It always good to carry some band aids with you when you intend to wear heels shoes. Even if you have those party shoes in our closet that you wore so much they feel like a second skin, the band aids can be useful in case of tumble.

TIP 5: Although high thin heels look really nice, the wedged ones are more stable if you intend to dance all night long. Or you can also opt for thicker heel.

Feb 22

HOW TO EDIT YOUR COLLECTION

How many pairs of sneakers do you own?

At one point I had over 300 pairs, but now I’ve managed to get to just under 100. These aren’t just Nikes and Adidas either, I have a lot of luxury brands in my collection. These days I’m a lot more picky about what I pick up.

hat’s the rarest or most unique pair of sneakers you own?
Of the shoes I still have, I’d say my pair of Converse x Number (N)ine Chuck Taylor All Star. Now of past-owned shoes, my most unique would have to be a pair of pony hair Rick Owens Geobasket, and the rarest would be a pair of Nike SB True Reds. I still regret selling those to this day. The True Reds were the first hot all-red shoe (technically), before all-red shoes were the thing.

What are your tips on collecting?

1. Stay organized

Living in the city makes collecting a nightmare. Sometimes it’s a compromise of having shoes in my workspace as well as the majority of the closet and bedroom, and all the rest end up in storage. Then comes the headache of keeping tabs on which sneakers are where, which have been sold, and which are on the chopping block. Google Docs helps a lot, lol.

2. Have rules & know when to let go

Originally I didn’t have rules; I was a fiend. I’d buy multiple pairs of the same shoe, sometimes in different sizes if I couldn’t get a second in the exact size. At this point it’s definitely a one in, one out rule, although sometimes it’s a two in, one out kinda week. Main idea being that a pair needs to cover the cost or at least 50% of a new purchase. Also, no dupes unless it’s of a shoe I seriously like, or having

Feb 15

10 Simple Ways To Keep Your Sneakers Clean

All performance footwear will start to smell eventually, regardless of anti-microbial materials used or how many mesh layers have been stacked to create your sneaker of choice. Unless you’re a pro athlete who goes through a fresh pair every game, you’ll need the following tips for how to keep your shoe game tight. Don’t be the smelliest guy on the bus and click through for 10 simple and cheap ways to keep your sneakers looking and smelling their best.

10 – Sneaker Balls

Remember these? Your Mom stuck these in your gym bag back in the day for good reason. These mini deodorizers are strong enough to help out shoes when in transit or in a cramped gym locker.

9 – Spray ‘Em Down

If you have any essential oils (lavender, tee tree, lemon, rosemary, peppermint) put them to use. Chances are you probably don’t, but combining an essential oil with vodka and distilled water can eat up odors between uses. Another fix-it-all you may already own is white vinegar. For desperate cases, soak your shoes in a sink of water and white vinegar to clean out the bacteria that is causing that stench.

8 – Store Shoes with a Cedar Block

That old cedar trick where you keep a block of wood in your underwear drawer to keep moths away can combat odor as well. Cheaper than Sports Balls and a little more grown-up looking. Classy, bruh.

7 – Mr. Clean

We’ve said it before, Mr. Clean does the trick. While the Magic Eraser may not be able to banish bad smells, the sponge takes away any scruff marks or dirt stains that make you feel less than shiny out on the field.

6 – Clean Immediately After Using

The long the bacteria sits in the fibers, the smellier your shoes will get. Same goes for stains and scruff

Feb 08

20 Style Tips On How To Wear Sneakers

Sneakers are enjoying a huge fashion moment right now. We’re at a point where it’s completely socially acceptable to wear sneakers outside of the gym or a sport, and that’s amazing because sneakers are so comfortable! I’ve seen models wearing sneakers with high fashion outfits in magazine spreads, I’ve seen important fashion editors sporting them at New York Fashion Week, and I’ve seen many a pair pop up on some of my favorite style blogs.

Slip-on sneakers are particularly big right now, but if you’d rather go for something a little more sporty and fun, you need to go for regular sneakers – you know, like Nike, Adidas, New Balance, etc. Take advantage of one of the comfiest fall fashion trends, and get yourself a pair of sneaks that you can wear with anything. Not sure how to go about it? I wasn’t either, since I’m so used to pairing my sneakers with workout leggings. Here are 20 style tips on how to wear sneakers – which are way more versatile than you thought!

2. Wear a colorful pair with an all-black or white outfit to give a much-needed fun pop of color.

3. Wear an embellished pair with a simple dress and jean jacket for a cute fall look.

4. A midi skirt looks instantly younger and more casual when worn with sneakers.

5. Sneakers with shorts and tights is unexpected and very street style cool.

6. Sneakers with a plaid shirt, scarf and beanie makes the perfect fall outfit.

7. Make your maxi dress work for colder weather by adding sneakers and a cute jacket.

8. Keep things simple with skinny jeans, a cardigan and a scarf. The sneakers keep this look super casual.

9. Get a printed or patterned pair

Feb 01

HOW TO ROCK WHITE SNEAKERS WITH STYLE & CLASS

Sneaker freakers, rejoice. The common leather shoe has officially made its transition from the gym to the street to the club.

But, there is one style that remains the ‘be-all’ sneaker this season – the white sneaker. And if you haven’t already got a pair, now’s the time.

Breaking It Down

Sportsluxe is the white sneaker’s biggest advocate. The active-fashion style is dominating the runway – a quasi-relaxed approach to style this season – prompting fashion-lead lads and celebs on the red carpet to take up the street chic look.

While the white sneaker won’t come anything close to your average treadmill trudging trainer, it will resemble something sleek, clean and rather vintage (void of any sort of pre-loved aesthetic, that is). The best part? Its versatility.

The white sneaker – be it low or high cut – comes made in premium leather or cool canvas with minimal details, making them ready to work with any style mix; no sweating required. Let’s take a look at the key ways to rock the white sneaker with style.

The Prepster

Kicking things off where the white sneaker began, icon Steve McQueen gave men of the Fifties permission to wear Chuck Taylor’s with cotton chinos and a Ralph Lauren polo – no socks. And today, it lives on. The sporty accents of the white tennis shoe in canvas lends a country club aesthetic to the look, met with bone or khaki trousers (cropped these days for something super modern) and a pastel shirt (enhances the prep) or something more nautical like a Breton shirt in navy and white stripe.

Look to Converse or Lacoste for this look, or the Jack Purcell variety. Always lo-cut and mostly canvas, you’ll be channeling the style forefathers in no time.

The Cruiser

Shorts are the most obvious choice for sneakers, but can also be the most difficult to pull

Dec 26

Your Sneakers or Your Life

For 15-year old Michael Eugene Thomas, it definitely was the shoes. A ninth grader at Meade Senior High School in Anne Arundel County, Maryland, Thomas was found strangled on May 2, 1989. Charged with first degree murder was James David Martin, 17, a basketball buddy who allegedly took Thomas’s two week old Air Jordan basketball shoes and left Thomas’s barefoot body in the woods near school.

Thomas loved Michael Jordan, as well as the shoes Jordan endorses, and he cleaned his own pair each evening. He kept the cardboard shoe box with Jordan’s silhouette on it in a place of honor in his room. Inside the box was the sales ticket for the shoes. It showed he paid $115.50, the price of a product touched by deity. “We told him not to wear the shoes to school,” said Michael’s grandmother, Birdie Thomas. “We said somebody might like them, and he said, ‘Granny, before I let anyone take those shoes, they’ll have to kill me.'”

Michael Jordan sits in the locked press room before a workout at the Chicago Bulls’ practice facility in suburban Deerfield, Illinois. He is wearing his practice uniform and a pair of black Air Jordans similar to the ones young Thomas wore, except that these have Jordan’s number, 23, stitched on the sides. On the shoelaces Jordan wears plastic toggles to prevent the shoes from loosening if the laces should come untied. Two toggles come in each box of Air Jordans, and if kids knew that Jordan actually wears them, they would never step out the door without their own toggles securely in place. The door is locked to keep out the horde of fans, journalists, and favor seekers who dog Jordan wherever he goes. Jordan needs a quiet moment. He is reading and account of Thomas’s death that

Dec 19

How Sneaker Culture Conquered the World

The basketball sneaker has a long and lucrative history, especially for the sportsmen who become the brands’ ambassadors.

They wait in long lines in the bitter cold. They squeal with delight over the stitch on the shoes or the faux snakeskin upper. Colors more likely to be seen during Carnival in Rio than on any self-conscious American are hits. Catty quips about style choices are met with irrational exuberance over over-hyped new designs.No, these aren’t the insufferable Carrie wannabes taking up New York’s sidewalks—they are teenage boys and grown men all over the world going on about basketball sneakers.In terms of American contributions to global style and comfort, the basketball sneaker has to rank up there with the T-shirt and riveted jeans. And as can be seen in any mall or casual glance around the subway, the sneakers left the court long ago.Today, sneakers are a hugely lucrative juggernaut. In 2012, for instance, Nike’s line of LeBron James sneakers generated $300 million—in the U.S alone. Apparently everybody still wants to be like Mike—so much so that kids get shot overpairs of his namesake sneakers. And the footwear’s infiltration of the fashion world is pretty much complete.In his new book Slam Kicks: Basketball Sneakers that Changed the Game, published by Rizzoli this week, Slam Magazine editor Ben Osborne sketches the vivid and passion-filled history of the sneaker. Osborne takes us back to 1917 and the Converse Rubber Shoe Company in Massachusetts, and the company’s iconic hi-top All Stars.< underpin not only his book, but the wearing of basketball sneakers to the present day.

The first is the move to assign the naming of shoes to a specific, recognizable person. In this earliest case it was Chuck Taylor in 1921, four years after

Dec 12

A Quiet Swiss Town’s Unlikely Treasure

ONE OF THE MOST IMPORTANT collections of footwear in Europe — and arguably the world — is not housed in a grand museum in Rome or Paris but in a remote 18th-century manor high north of the Swiss Alps owned by Bally, the 164-year-old fashion and leather goods brand best known for its shoes. In a storybook town between Zurich and Basel is Zum Felsengarten, home to the Bally Shoe Museum in Schönenwerd. Inside, more than 1,000 pairs of footwear represent 3,000 years of history: French court heels from the 17th century, Venetian platforms from the 16th, Queen Elizabeth II’s gold coronation shoes.
But unlike most national treasures, the museum is little known and rarely visited. And the story behind the collection is as curious and intriguing as the shoes themselves.
In the mid-1800s, Carl Franz Bally, an industrious silk ribbon manufacturer, bought his wife some pretty French shoes while on business in Paris. Since he didn’t know her size, he purchased 12 pairs in different sizes. Only two fit, so he sold the rest at a good profit — and decided shoes were a much better business than ribbons. The Bally & Co. shoe company was launched from his house. By 1916, it had 7,000 employees, was producing four million pairs of shoes a year, and had stores in Paris, London, Geneva and Buenos Aires.
Over the years, generations of Ballys collected shoes. Ancient Egyptian sandals made of woven palms, Native American moccasins, Queen Victoria’s low-heeled pumps for her 60th jubilee in 1897. The Ballys bought shoes from companies and at auction, and once word got out that they were serious collectors, they received shoes as donations and gifts. They also acquired antique cobbler tools, and paintings and drawings of the shoemaking craft.
By 1942, the company had long

Nov 26

The rise of sneaker culture

Footwear as works of art? That’s the premise of an exhibition at the Brooklyn Museum called “The Rise of Sneaker Culture,” reports CBS News’ Vladimir Duthiers.

“Sneaker culture is sort of this all-encompassing universe for sneaker collectors — their connections to sports, to music, and I think most especially the drive and the mania to collect the next new release,” said Lisa Small, curator of the exhibition.

Sneakers got their name because their rubber soles let the wearer “sneak” around quietly. These days, sneakers of all types, from basketball shoes to running shoes, are also high-priced status symbols and a multi-billion-dollar industry in the U.S.

Sneaker enthusiasts, better known as “sneakerheads,” will spend thousands of dollars on their vast collections of must-have shoes and special limited-editions.

Designer and proud sneakerhead Jeff Staple said some are like art pieces. “When you think about the artistic design process, a lot of these shoe designers are ex-car designers or architects or industrial designers,” he said.

Staple collaborated with Nike to create the limited edition Pigeon Dunk SB sneaker in 2005. It is now a centerpiece of the exhibition, which Staple never imagined could happen.

Staple has been a sneaker junkie since he was 12 years old, owning 2,000 pairs. He traced back his love for sneakers to the Air Jordan 3:

“I remember walking into my 6th grade social studies class. I walked in with these shoes and everyone looked at me because I was late and they looked down at my feet. Afterwards kids were like, ‘What are those? Where are those?’ I was like, ‘This feeling I’m going to replicate for the rest of my life.’ And I just knew that I was ahead from that point on.”

David Friendly, the filmmaker behind the documentary “Sneakerheadz,” credits NBA

Nov 18

A Love StoryWomen and Shoes

Long before spiked heels with exotic names (Louboutin, anyone?) became objects of desire, chicks have been shoe-crazy. But recently, we got proof of exactly how crazy: While sales of most things have plummeted thanks to the recession, footwear sales have gone up compared to the same period last year. Yes,
buying a pair of shoes has always had near-supernatural
effects — like instantly updating an outfit from last year or just making you feel hotter than hell — but that doesn’t fully explain how footwear is beating the odds in sales. Trust science to have the answer: Turns out, we’ve always been wired for shoe lust, even when the going gets tough.

Happy Feet

First of all, there’s some serious mood-boosting going on when you try on any kind of apparel. “The neurotransmitter dopamine is released, providing a feel-good high, similar to taking a drug,” says Martin Lindstrom, a branding expert for Fortune 100 companies and author of Buyology: Truth and Lies About Why We Buy. “The dopamine increases until you swipe your debit card.” Usually, the high then flatlines, and guilt starts creeping in…except, that is, when the item you’re purchasing is a pair of shoes. “Shoppers
rationalize shoes as a practical buy — something they can wear multiple times a week — so they hold on to that pleasurable feeling longer,” says Lindstrom.

But it’s not just dopamine at work. Shoes’ mood-altering traits also come from another brain reaction, says Lindstrom. Buying new footwear stimulates an area of the brain’s prefrontal cortex termed the collecting spot. “Shoes are a collector’s item, whether women realize they perceive them that way or not,” says Suzanne Ferriss, PhD, editor of Footnotes: On Shoes. Just think of how they’re often stored artfully on
shoe trees and shelves. “They’re like sculptures,” says Ferriss. As a result,

Nov 11

Shoes a fashion statement for all

In today’s fashion world shoes have to be more versatile than ever. Unless you stay home all the time, it’s likely that you have to wear shoes of some sort every day. The designers of the fashion world have responded with shoes for every occasion; even for those that don’t like to wear shoes.

In the world of business shoes that won’t blister your feet are very important. Many women that walk any distance bring tennis shoes for the walk and change into dress shoes once they arrive at their place of employment. When they do make that change, it’s not often that you’ll see them change into any type of high heel. It’s certainly not like it used to be when all women would be in the high heeled shoes. Today’s business world will see women wearing lower and fatter heels in order to protect their feet.

If attending an event such as a wedding or other banquet type party, the high heeled shoes make a grand return. Most women will wear them to complement their dresses. They will either match or contrast with the dress that they have chosen to wear.

Tennis shoes are a favorite when doing things like gardening, shopping, cleaning the house, etcetera. These shoes provide comfort and protection to the feet. If a woman is working in the yard or playing a game the tennis shoes will protect her feet while keeping them comfortable. If she is spending the day shopping tennis shoes will make her day easier on her at the end when she’s walked for many hours.

Sandals are the shoes of summer. Nicely pedicured feet are just waiting to show off in those shoes that are nothing much more than padding and straps. Toes are painted a variety of colors which adorn the clothing and

Nov 04

THE STORY BEHIND BURN RUBBER’S VENTILATOR

Successful independent retailers play a crucial role in galvanising disparate scenes in their local communities. This is certainly true of Burn Rubber, who have laid the essential groundwork for sneaker culture in their hometown of Detroit, Michigan. We caught up with owners, Rick Williams and Roland Coit, to chat about Motor City and how their Reebok Ventilator collaboration is derived from their childhood memories.

What was happening in Detroit before Burn Rubber got rolling?

Rick:  Actually there were a lot of guys into sneakers here, but there wasn’t really an active community per se. There were guys that kind of knew what was going on, but other than that, you just wore what you wore. You weren’t really a sneaker collector, you know what I mean? Then when Burn Rubber arrived, it became the place for us all to meet up.

Ro: That’s when you started seeing sneaker battles and things like that. For a place where like-minded people are doing positive things and are into something as good as sneakers, what better city for a place like Burn Rubber than Detroit?

Some boutique store owners like to stand in the background, while others like being front and centre. Are you still involved in the business by being on the floor talking to your customers?

Rick: Yeah, we do everything. Ro and I are very big parts of the Burn Rubber brand. People know us for what we’ve done and what we’ve brought to the city. I guess in our later years, we don’t assist as many customers directly, but we’re still hands on with everything. We’re there every day.

You’re also in Reebok’s Certified Network. What does that mean to you?

Ro: I like it because it allows us to do what we love to do – create culture. Having that platform and being in the same group with stores

Oct 25

How Shoes Obsession Disorder Can Boost Your Career

Everyone’s looking for a career edge. People try $1,000 workshops, affirmations, and DayTimers heavy enough to double as barbells. There’s a more potent career builder: shoes.

Until I started working on this column, I was shoe-oblivious. I mean, I have three pairs: black, brown, sneakers. My wife has—and I’m not exaggerating—68. When I overhear women talk about shoes, they swoon over the darn things. I don’t get it. I’d no more jabber about shoes than I would about jock straps.

But men (and women who aren’t shoe fetishists), should read this column. You’ll understand Shoe Obsession Disorder and how to use that understanding to boost your career.

To answer the question, “What is it with women and shoes?” I googled “women and shoes.” Here’s what I learned:

Houston Chronicle writer, Kathy Gibson, began her article, Shoe Obsession Disorder: “Contrary to popular belief, Cinderella’s stepsisters were not desperate for Prince Charming — they were desperate for her glass slipper. Unlike shopping for jeans (which is about as much fun as going to the gynecologist), shopping for shoes is an exhilarating experience. Feet don’t have hips, feet don’t have thighs. Feet are our friends.”

Jane Eldershaw, author of Heart and Soul: The Shoes of My Life (St. Martin, 2004) adds, “Shoes are fun! Shoes are little personalities just waiting to be put on. Shoes can be instant sex appeal or instant comfort or instant glamour. Just add your feet. With the right shoes, you can slip on a whole new image…And shoes are fun to buy. You don’t have to diet to fit into them and you can sit down while you try them on!”

Laura Ball, in the Vail Daily News, is perhaps most instructive: “(With shoes), you get to dream a little. And we do love it when men compliment our shoes, because it’s like looking

Oct 19

Pick the Right Boots for Your Body Type

Fall season means getting your fashionable winter shoes ready, and wearing closed-toe shoes and boots require some work to make the body look sexy. Not every pair of boots will work for all body types and shapes, because every body shape is different. Some shoes or boots could help the body look sexy by complementing it, and others could lead to misery. You should also be aware of picking the right heels for you that will make your body look its best. Most women want to be perfectly dressed while hiding the areas of their bodies that they are insecure about, and no matter how cold it is, being fashionable is a must.
You don’t have to suffer while you are trying to buy a pair of boots, but you also shouldn’t go to the store and just buy any pair you see and like. The reason you shouldn’t do that is because you need to choose wisely the type of boots you get. The right type of boots will help you walk with confidence. In order to know what type of boots will suit you best, you will need to read the following guide to make the right choice while shopping for winter boots. This way you will have a killer sense of fashion because you won’t only have a cute or stylish pair of boots, but you will also have the right ones that make you look like a fashion expert and a model.
Know Your Body Type
1. The first thing you need to do is know your height category.
It is simple because all you will need to do is figure out whether you count as a short or tall person. This is something that you probably have known since you hit puberty, and the people

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